Kraken Deals App
Role: Product Designer (UX/UI + Branding)
Tools: Figma
Type: Personal Project
Goal: Help users find in-store deals nearby using a clean, location-based mobile UI.

The Challenge
People love a good deal, but in-store offers are hard to find unless you’re already standing in the aisle. I wanted to design an experience that surfaces nearby promotions before you shop.

The Solution
A mobile app concept focused on:
- Simple onboarding with location access
- Map-based interface showing store-specific deals
- Branded visual system with playful but clean retail-focused UI
- Designed entirely in Figma with mobile-first principles

Background & Research
This app idea started with a “wouldn’t it be cool if...” moment. I was thinking about ways people could discover new merchants, restaurants, or local retailers by going somewhere and picking up a deal. Picture a sporting goods retailer dropping a winter jacket promotion at a scenic overlook, or a local restaurant offering a lunch discount at the farmers market.
It’s about connecting people to places and businesses in a more active, location-driven way. For users, it’s a chance to get good deals and explore new spots. For merchants, it’s a creative way to bring foot traffic to real-world locations by meeting people where they already are.
As I worked through the UX and user flows, I realized this concept could also be a standalone SaaS product — a platform that empowers merchants to create and manage their own location-based offers, either through this app or embedded in their own experience.
This project gave me room to explore map-based interactions, branded UI, and mobile-first UX decisions in Figma, while also imagining how the system could scale as a toolkit for others.

Key Insight
Digital deal platforms are often built around online shopping or in-store scanning. This concept flips the model by making physical location the key. A deal becomes a destination, and merchants can reach customers in the moment and on the move.
* This is an active work in progress. I’m currently refining the deal categorization flow and map interactions based on usability feedback and layout testing.
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