UX/UI & Front-End Designer focused on Design Systems and Accessibility
Skills:
Product & Interface Design
User flows, wireframes, prototyping, mobile-first layouts, design systems, accessibility (WCAG/ADA), responsive design
User flows, wireframes, prototyping, mobile-first layouts, design systems, accessibility (WCAG/ADA), responsive design
Design Systems & Tools
Figma component libraries, tokens, documentation, design systems (Radiant, Material Design, Salesforce Lightning), Photoshop, Illustrator, Jira, Workfront, Hive
Figma component libraries, tokens, documentation, design systems (Radiant, Material Design, Salesforce Lightning), Photoshop, Illustrator, Jira, Workfront, Hive
Front-End Implementation
HTML, CSS (Flexbox, Grid), JavaScript, GitHub, Shopify (familiar), Squarespace, React/Next.js (in progress), developer collaboration
HTML, CSS (Flexbox, Grid), JavaScript, GitHub, Shopify (familiar), Squarespace, React/Next.js (in progress), developer collaboration
Email & eCommerce Design
Landing pages, conversion optimization, Salesforce Marketing Cloud (HTML emails), seasonal and promotional campaigns
Landing pages, conversion optimization, Salesforce Marketing Cloud (HTML emails), seasonal and promotional campaigns
Product Thinking
Roadmap planning, feature prioritization, stakeholder communication, customer-centric thinking, data-informed iteration, A/B testing
Roadmap planning, feature prioritization, stakeholder communication, customer-centric thinking, data-informed iteration, A/B testing
Process & Collaboration
Agile/Scrum, cross-functional teamwork, design critiques, dev handoff, presentation of designs to stakeholders and executives
Agile/Scrum, cross-functional teamwork, design critiques, dev handoff, presentation of designs to stakeholders and executives
Technical Background
Former software engineer (2012–2020) with comfort in Python, Flask, lightweight APIs, and data parsing — often used to build internal tools or prototypes
Former software engineer (2012–2020) with comfort in Python, Flask, lightweight APIs, and data parsing — often used to build internal tools or prototypes
Bio:
I'm Andy Friedl, a product-minded designer and front-end builder based in Wisconsin. I specialize in crafting clean, accessible digital experiences and bridging design with development. With a background spanning product design, engineering, and marketing, I focus on delivering thoughtful solutions that scale across teams and platforms.
At Colony Brands, I create promotional landing pages, HTML content for large-scale email campaigns, and prototype new UX patterns for multi-brand navigation systems. My work blends usability, performance, and business clarity, always in service of real users.
Earlier in my career at Rakuten Rewards, I helped lead the redesign of global login and account flows, collaborating with engineers and PMs to build GDPR-compliant systems used by millions.
Outside of work, I’m a hands-on maker. I restore houses, build guitars, and have even crafted a cedar strip canoe. I bring that same curiosity and build-it-yourself mindset to every product and design challenge.