UX/UI & Front-End Designer focused on Design Systems and Accessibility
Skills:
■ UX/UI Design: User flows, wireframing, prototyping, responsive design, accessibility (WCAG/ADA), user testing
■ Design Systems: Figma, Adobe Creative Suite, design tokens, component libraries (Radiant, Material Design), design documentation
■ Front-End Development: HTML, CSS (Flexbox, Grid), JavaScript, collaboration with engineers on UI implementation
■ UX/UI Design: E-commerce flows, conversion-focused landing pages, and cross-functional collaboration with product and engineering teams
■ Software Engineering: Skilled in HTML, CSS, and JavaScript with experience building interactive UIs and custom layouts. Actively developing projects using React and Next.js to deepen my modern front-end expertise. Comfortable working with Python and Flask to build lightweight web apps and prototypes.
■ Tools & Platforms: Figma, Photoshop, Illustrator, Jira, Workfront, Hive, Salesforce Marketing Cloud, Shopify (familiar)
■ Product Management Principles: Prioritization, roadmap development, Customer-Centric Thinking, Data-Driven Decision Making, Collaboration and Communication
Bio:
I'm Andy Friedl, a UX/UI Designer and Front-End Developer based in Beloit, WI. I specialize in crafting accessible, user-focused digital experiences and building design systems that scale. With a background spanning front-end development, product design, and cross-functional collaboration, I bring both creative and technical skills to every project.
In my current role at Colony Brands, I design promotional landing pages, prototype new navigation systems, and create HTML content for large-scale email campaigns. I care deeply about design clarity, usability, and creating thoughtful experiences that support real users and business goals.
Outside of work, I enjoy restoring old houses, tinkering with electronics, and building things—whether that’s a cedar strip canoe, a custom electric guitar, or something new entirely. I bring that same curiosity and hands-on approach to every design challenge.