UX/UI & Front-End Designer focused on Design Systems and Accessibility
Skills:
■ UX/UI Design: User flows, wireframing, prototyping, mobile-first layouts, responsive design, accessibility (WCAG/ADA), user testing
■ Design Systems: Figma component libraries, tokens, documentation, and design systems (Radiant, Material Design, Salesforce Lightning)
■ Front-End Development: HTML, CSS (Flexbox, Grid), JavaScript, React/Next.js (in progress), collaboration with engineers on UI implementation
■ Email & E-commerce Design: Conversion-focused landing pages, Salesforce Marketing Cloud (HTML emails), seasonal and promotional campaigns
■ UX/UI Design: E-commerce flows, conversion-focused landing pages, and cross-functional collaboration with product and engineering teams
■ Tools & Platforms: Figma, Figma, Photoshop, Illustrator, Jira, Workfront, Hive, Shopify (familiar), Squarespace, GitHub, Quad Asset Manager
■ Product Management Principles: Prioritization, roadmap development, Customer-Centric Thinking, Data-Driven Decision Making, Collaboration and Communication
■ Collaboration & Process: Agile/Scrum environments, design critiques, roadmap planning, A/B testing, stakeholder presentations
■ Bonus Skills:
Software engineering experience:
HTML, CSS, and JavaScript with custom layout/UI development; actively building React and Next.js projects to strengthen modern front-end skills. Comfortable with Python and Flask for lightweight web apps, data parsing, and rapid prototyping. Worked as a software engineer from 2012–2020.
HTML, CSS, and JavaScript with custom layout/UI development; actively building React and Next.js projects to strengthen modern front-end skills. Comfortable with Python and Flask for lightweight web apps, data parsing, and rapid prototyping. Worked as a software engineer from 2012–2020.
Bio:
I’m Andy Friedl, a UX/UI Designer and Front-End Developer based in Beloit, WI. I specialize in crafting accessible, user-focused digital experiences and building design systems that scale. With a background in front-end development, product design, and cross-functional collaboration, I bring both creative and technical skills to every project.
At Colony Brands, I design promotional landing pages, HTML content for large-scale email campaigns, and prototype new navigation systems. I focus on usability, accessibility, and design clarity—creating thoughtful experiences that support real users and business goals.
Outside of work, I enjoy restoring old houses, tinkering with electronics, and building things—whether that’s a cedar strip canoe, a custom electric guitar, or something entirely new. I bring that same curiosity and hands-on approach to every design challenge.