Holiday Campaign
Role: UI Designer (Visual Design + Layout)
Tools: Photoshop
Type: Professional Project
Goal: Design a holiday-themed promotional landing page to support seasonal campaigns. The goal was to showcase festive activities and limited-time offers while staying on-brand and visually engaging.
Approach: Used Photoshop to design a responsive layout with custom imagery, playful typography, and clear CTAs. Ensured balance between festive appeal and usability.
Tools: Photoshop
Type: Professional Project
Goal: Design a holiday-themed promotional landing page to support seasonal campaigns. The goal was to showcase festive activities and limited-time offers while staying on-brand and visually engaging.
Approach: Used Photoshop to design a responsive layout with custom imagery, playful typography, and clear CTAs. Ensured balance between festive appeal and usability.
Background & Design Goals
This page was part of a larger seasonal campaign across email, web, and social. The goal was to create a family-friendly experience that captured the spirit of the holidays while supporting specific sales goals. Because the campaign included downloadable activities and a toy carousel, it needed to feel festive, accessible, and clearly structured.
This was my first full landing page for Montgomery Ward and required collaboration with the content and merch teams to finalize product categories and messaging. I created a Photoshop layout that handed off cleanly to the dev team, with attention to spacing, CTA hierarchy, and mobile responsiveness.
Key Insight
Holiday shoppers are often overwhelmed — and overloaded with similar-looking campaigns. To stand out, I used playful typography and illustrations to create a cheerful, non-corporate tone, while still maintaining clear pathways to shop.
