Campaign Content Design
My Role:
Digital Content Designer / Creative Production Specialist
This portfolio showcases my expertise in executing high-volume digital marketing campaigns. My responsibilities included translating diverse creative briefs into optimized email and banner assets for Ginny's.com & The Shopping Source. My focus was on technical precision, responsive implementation, and maintaining strict brand consistency to maximize reach and support sales objectives in a dynamic retail environment.
I designed and produced each design, translating provided direction and copy into cohesive visuals. This involved seamlessly integrating original illustrations, stock imagery, and product assets, ensuring clear messaging, strong visual hierarchy, and strict brand consistency to maximize engagement and sales.
Background & Creative Scope
At Colony Brands, I’m responsible for producing digital creative across email, homepage banners, display ads, and merchant site content, often simultaneously and at high volume. My focus is on delivering clear, engaging visuals that meet marketing goals while staying true to brand.
From promotional campaigns to evergreen assets, I design with usability, flexibility, and storytelling in mind. Whether it’s adapting key art for a seasonal push or composing product layouts for always-on content, my role blends fast-paced production with thoughtful creative execution.
Key Insight
Across all these formats, the core challenge is the same: make each piece feel fresh while working within established constraints such as brand guidelines, accessibility standards, merchandising priorities, and fast-changing inventory.
The Approach
My approach combines structure and adaptability. I create modular systems that can scale across formats and campaigns, while also exploring small design moments like illustration, layout variation, and visual hierarchy to give each piece a distinct personality.
For example:
Doorbusters Email
Designed during my first holiday season at Colony, this campaign required a flexible layout to showcase dozens of rotating products. I developed a system of 300px content blocks that could be rearranged as needed and built a bold 3D-style header to make the email stand out. It was used over several weeks and adapted by multiple teams.
Designed during my first holiday season at Colony, this campaign required a flexible layout to showcase dozens of rotating products. I developed a system of 300px content blocks that could be rearranged as needed and built a bold 3D-style header to make the email stand out. It was used over several weeks and adapted by multiple teams.
Inflatables Email
Given minimal assets and copy, I illustrated a playful holiday scene from scratch — a snowy lawn with a hand-drawn doghouse and tree — to create a cohesive, branded moment without relying on licensed artwork.
Given minimal assets and copy, I illustrated a playful holiday scene from scratch — a snowy lawn with a hand-drawn doghouse and tree — to create a cohesive, branded moment without relying on licensed artwork.
While these are holiday examples, the same thinking applies to my work year round: find the most effective way to support the content, stay flexible under pressure, and add clarity and creativity wherever I can. That mindset carries across all the campaign content you see here, from emails and banners to homepage takeovers and display ads.
Scroll down to see:
■ Product Emails (featuring category or item-specific creative)
■ Original Artwork Emails (illustrated in-house)
■ Edited Stock Imagery Emails (used stock assets creatively, composited to fit use case and brand feel)
■ Merchant Homepage Updates (modular hero and promo sections designed per campaign, with desktop/mobile variations)
■ Site-wide Banners (used across homepages and storefronts)
■ Display Ad Campaigns (adapted brand creative across responsive formats for use on networks like Google and Epsilon)
■ Original Artwork Emails (illustrated in-house)
■ Edited Stock Imagery Emails (used stock assets creatively, composited to fit use case and brand feel)
■ Merchant Homepage Updates (modular hero and promo sections designed per campaign, with desktop/mobile variations)
■ Site-wide Banners (used across homepages and storefronts)
■ Display Ad Campaigns (adapted brand creative across responsive formats for use on networks like Google and Epsilon)
Product Emails
(Featured product or category assets, paired with original layout and supporting design elements)
Original Artwork Emails
(Designed all assets in-house)
Edited Stock Imagery Emails
(Used stock assets creatively—cut, resized, and composited to fit use case and brand feel)
Merchant Homepage Updates
Modular hero and promo sections designed per campaign, with desktop/mobile variations.
Site-wide Banners
Promotional banners designed to appear across the site header during key marketing events and seasonal moments. These needed to be bold, concise, and visually distinct to quickly communicate urgency and value without overwhelming the page. Each banner aligns with brand tone and campaign goals while working within strict horizontal layout and accessibility constraints.
Display Ad Campaigns
Adapted brand creative across responsive formats for use on networks like Google and Epsilon.
